Benson Campbell, BNI Devon and Cornwall

Date:               23rd August 2021

Title: What sort of a BNI member would you want to be?

BNI is the world’s largest referral networking organization and at the last count could proudly claim to have over 10,000 chapters across 74 countries. It takes the very best of local business networking and turns it in to a global hub and is responsible for passing well over $10billion a year between its members … which is as you know, pretty good.

BNI Devon and Cornwall is one of those regions and currently has over six of chapters stretching across the two counties. Members of these individual chapters pass a tremendous amount of business between each other but also across the region and of course the rest of the world. The truth is members tend to view their involvement in BNI as being a business development investment and opportunity. 

But if you were considering becoming a member, let’s look at what type of member would you want to be, because of course, not everyone’s the same.

First up we have the Trade. We have a particular member down here in the South-West who’s been with us for over seven years now. He runs a successful building firm and since becoming a BNI member has pretty much managed to keep his order book completely full with referrals and business from other members with the group. 

He secures building contracts with his fellow members, colleagues of those members and even family and friends of those members. He views his membership as a business development tool and the subsequent cost of that membership as an investment. 

As with any investment, this guy wants a decent return on it and the truth is, his return is significant. He even uses the group to enable him to offer additional services by bringing other trades in alongside his own team, which means that he’s able to take on bigger, more complex job and his reputation grows.

This demonstrates just how important BNI is in pre-loading your trade book. The question is, do you want to do that with your trade business?

Next up with have The Professionals, people like accountants, lawyers, personal protection specialists, insurance brokers and financial advisors. Let’s take the first on that list … accountants. 

We have one accountant that’s a member in the Devon and Cornwall region and he joined one of our chapters specifically to help support him set up his own accountancy practice. 


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